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Manual exhibitors Utrecht, NL

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Second Home Expo > Manual exhibitors Utrecht, NL

Exhibitors manual edition Second Home Utrecht

Order your furniture

Do you need furniture, prints, TV’s, plants or any other services for your stand or participation? All products will be delivered at your stand. 

Fill in all information

For your participation we require some essential information. Please provide us the correct information in time!

Promote your participation

Do you want to invite customers or prospects to the show? You can invite people very easy with your personal url. 

Login to your personal account

Welcome as an exhibitor to Second Home Expo! Make sure you first login to your personal Second Home online account, to check your company information. This information will be presented to your future buyers. What else can you find here?

  • Company profile page – Please check if all your company information is complete
  • Participation information – Please check the country/countries listed, your communication name (exhibitors list) and your name on the stand (only for standard stand types).
  • Register your staff  to receive your exhibitors badges at the check-in 
  • Online properties – Add your properties manually or through an XML file, so buyers can orientate online before visiting the show. When you register, we will add €100 credits to your account.

If you receive an information request on your property or if a visitor registers through your invitation link, you automatically receive an email alert. This way you can have full control en get in contact as quick as possible. The login email address will also be used to update you with leads and visitor registrations.

Login through THIS LINK with your email and password. Forgot your password, just click on the link to reset your password.

Free tickets - personal ticket URL

Free entry tickets for visitors are unlimited available for all exhibitors. At the promotion page you can download diverse banners to attach your URL. If relations register through your link, you will automatically receive an update. All registered visitors through your URL can be found on your Second Home account (1) with the option to export these contacts.  

Simply place a banner on your website, social media and your newsletter to announce your presence to your future buyers and relations. Now your participation starts directly, as you can contact these visitors straight away.  Tip, let partners also use this link as registered visitors will go directly into your database on your Second Home account (1).

Optimize your participation and invite your relations starting: 1) 2 months prior to the show (parallel with the start of the visitors promotion campaign), 2) 1 month before the show and 3) 2 weeks before the show. All registered visitors will be neutrally informed through the organization and you can check in your Second Home account if these relations actually visited the show, as we scan all tickets and update the system real time. A succes is never guaranteed, but using all available tools you will get close to it! 

The normal entry price is 15 EUR per person and through online registration 10 EUR per person. Only visitors that register through exhibitors and partners will receive a free entry ticket. 

Rent materials - WEBSHOP

Order all stand decorations online to optimize your participation though the webshop. Avoid a late order fee of 30% for all orders within 3 weeks before the show.

PLEASE NOTE you can order your furniture until one week before the show, in the last week and at the location it’s not (longer) possible to order any furniture!!

Optimize your participation with various products like furniture, plants, audio & video, internet etc. All products are available through the webshop CLICK HERE.  All ordered products will be placed on your stand and the rental prices are for the full exhibition period. 

Do's & Don'ts


  • invite as many people as possible with unlimited free tickets!
  • add your personal ticket banner on your website
  • offer visitors a local snack (alcoholic tasting allowed)
  • create a unique, accessible and inviting stand
  • use all your social media channels
  • organize a special promotion or competition, present a give-away
  • avoid waiting times and come check in the day before opening
  • order furniture and prints at least 3 weeks before opening


  • visitors’ biggest annoyances: too pushy approach
  • keep aisles completely clear and limit noise disturbance
  • don’t stand in the aisles but approach from your stand
  • avoid an empty stand or long conversations with your staff
  • banners, signs, furniture etc. keep everything in your stand
  • exhibitors’ biggest annoyance: too early build off, respect your colleagues and avoid € 500 penalty

Build-up times - opening hours


  • 08:00 – 19:00 ONLY for exhibitors who build their own stand construction
    NOT for exhibitors who ordered stand construction via organisation


  • 08:00 – 19:00 Build-up ALL exhibitors


  • 07:30 – 09:30 Build-up all exhibitors
  • 10:00 – 17:00 Show open for visitors
  • 17:00 – 19:00 EXHIBITORS DRINK


  • 08:30 – 10:00 Entry exhibitors
  • 10:00 – 17:00 Show open for visitors


  • 08:30 – 10:00 Entry exhibitors
  • 10:00 – 17:00 Show open for visitors
  • 17:00 – 22:00 Break-down all exhibitors
    all (standard/truss) stands ordered via organisation must be cleared out!


  • 08:00 – 12:00 Break-down exhibitors with their own stand.
    NOT for exhibitors who ordered stand construction via organisation

Route & Parking Hal 12 - Vehicle Registration System

Second Home Expo is organized in Jaarbeurs Hall 12. Parking lot P2, address Truus van Lierlaan 2, 3527 KZ Utrecht is used for construction and dismantling (route click here).

Unfortunately, as an organization we have no influence on the parking policy at the Jaarbeurs. All rules and costs are determined and implemented by the venue.


    • Wednesday 08:00 – 19:00h ONLY for own stand construction(s)
      for exhibitors who have ordered stand construction via the organisation
    • Thursday 08:00 – 19:00h all exhibitors
    • Sunday 17:00 – 23:00h dismantling all exhibitors (standard stands must be cleared out)
    • Monday 07:00 – 12:00h dismantling own stand construction
      Not for exhibitors with standard stand structure!

There are 2 options for parking at P2 during construction. There is a loading and unloading zone right next to the hall, for exhibitors who want to unload a lot or heavy material. This zone is regulated via the Vehicle Registration System (VRS) because there is not enough parking space for all traffic. To guarantee access to this zone, we recommend a time slot reservation via DB Schenker (click here to make a reservation). This is possible from 4 weeks prior to 48 hours before start built up, all VRS information: NL click hereEN click here. Contact information DB Schenker +(31) 6 55 45 38 16 or traffic.nl@dbschenker.com.

From P2 you walk directly into the hall via the expedition bridge (EB) (walking distance about 50m) map click here. We advise exhibitors with less material to park directly at P2. A separate zone has been cordoned off for Second Home exhibitors. Access to the loading and unloading area is also possible without a time slot reservation, but based on availability and instructions on site. As a result, you may have to wait a while.


  • Vehicles under 2.70 meters can load and unload for a maximum of 60 minutes
  • Vehicles over 2.70 meters can load and unload for a maximum of 120 minutes
  • If your loading and unloading time has expired, please move the vehicle to parking P2 or P4 by using route 200
  • If vehicles are left in the loading and unloading zone for more than an hour, you will be charged € 120,- (to be paid directly at the barrier!)
  • unattached trailers and trailers cannot be left at Jaarbeurs. A tow-away regulation is in force for this
  • Sunday build off 17-19h: ONLY access loading/unloading zone for exhibitors with vehicles under 2.70m, timeslot not necessary!
  • Sunday build off 19-23h: vehicles above 2.70m have access to P2 from 19:00 (!!). Parking fee for earlier entry to Jaarbeursterrein € 80,- (system registers vehicle above 2.70m on exhibition day). It is not possible to leave the loading/unloading zone after 23:00, but it is possible to leave from P2 (loading/unloading zone is closed between 23:00 and 07:00).

ITS NOT POSSIBLE TO ENTER THE HAL WITH A CAR. The hall is completely filled with stand construction. The entrance gates are limited open, security and parking officers will allocate a parking space.

Please find an overview map with hall and parkings BY THIS LINK and more information about parking, approach route, reservation timeslot via the VRS system, loading & unloading can be found on the website of the Jaarbeurs. Contact information DB Schenker +(31) 6 55 45 38 16 or traffic.nl@dbschenker.com.


Unfortunately, as an organization we have no influence on the parking policy at the Jaarbeurs. All rules and costs are determined and implemented by the venue.

NEW - (ZERO) Waste processing

Together with the Jaarbeurs, we want to take a step towards sustainability and that includes a zero waste organization. This means that we are taking immediate steps, to separate waste better and to reduce the amount of waste.

During construction and dismantling, we kindly ask all suppliers, exhibitors and stand builders to dispose (packaging) materials and waste themselves. Containers will no longer be placed in the hall, but can be ordered through the organization (prices on request).

Environmental coaches are present in the hall during the construction and dismantling to approach exhibitors, suppliers and stand builders to talk about their waste and the correct way of transporting it. These environmental coaches make their rounds with foil bags so that we can also collect that value stream separately.

Abandoned waste is registered and treated per waste group. The processing costs + handling fee of € 150 will be invoiced directly to the exhibitor. You can order different (roll) containers per waste group (wood, residual waste, paper etc.) from only € 37.00.

We ask all exhibitors, suppliers and stand builders to cooperate in order to reduce waste as much as possible!

Prints & measurements wall panels

We offer you the possibility to order prints. CLICK HERE for examples. Please take into account that the print files must be delivered on time to guarantee the production. The deadline is 3 weeks prior to the start of the exhibition. Delivery specifications BY THIS LINK.

Storage and reinstallation for your future participation at Second Home Expo is possible, when you are registered for upcoming shows. Just inform us which materials and we can inform you about the price. 

If you want to use posters for standard stand construction, please use these WALL PANEL MEASUREMENTS. It’s not allowed to drill, nail or staple into the wall panels. And be aware of fixing material (for example glue or double sided tape) that causes any damage (or adhesive residue). Wall panels have to be left behind clean, cleaning costs (€ 39,00 per panel) will be charged!

We advise the TESA powerstrips to attach posters, to avoid damaging the wall panels. You can buy these stickers at the organizations office .

You can order prints via the webshop. To order a back wall visual for a truss construction, please contact your exhibition manager.

Check-in exhibitors

Second Home check-in procedure:

1) When you arrive at Jaarbeurs Utrecht, please first report at the organization office for check-in, we like to personally welcome you. Coffee or tea is available for all exhibitors;

2) All payments are due before the start of the start of the show. We can only process payments for late ordered furniture or other services. It is only possible to pay cash, by debit card or credit card. Note: there is a surcharge of 5% credit card costs;

3) One week before the show we send you a registration link, once you have filled this in a QR code is generated by which you can print the badges yourself at the organization office.

Note: You will not receive any information by post at your office!

Floor plan - exhibitors list

All information in the online exhibitors list will automatically be used for the printed visitors catalogue. Make sure to check your company name, website link and listed country (or countries). Changes can be made up to 3 weeks before the start of the show, in order to have the same information in the printed catalogue. Detailed company information on your company profile page and the countries listed can be added or changed by yourself after login on your Second Home account. Please note that it’s your own responsibility to check this on time. If you mark a country, you are obliged to have properties in this country! 

Check the exhibitors list here

You can find the realtime floor plan Utrecht BY THIS LINK


Jaarbeurs Utrecht offers free unlimited free wireless internet. No rights can be delivered to this free service. The quality and speed of this WiFi HotSpot connection is highly dependent on the total use and occupancy. For a faster and more stable Internet connection, we advise you to order a wireless modem with unlimited internet for 3 days: ORDER CLICK HERE

Hostess service - stand crew

“A smile is the prettiest thing a hostess can wear”

Energy! That’s what you need at an exhibition. Pro-active hostesses who create a nice atmosphere, attract attention and create ‘rumor around the brand’. After all, you want to great the best experience, right?

Generate more traffic to your stand or just a friendly welcome! Our hosts and hostesses are extensively trained and briefed to generate more attention at trade fairs and events.

Contact your exhibition manager for a detailed proposal!

Book your hotel

The Jaarbeurs venue is located next to the Central Station of Utrecht (45min direct connection from Schiphol Airport). There are several hotels on 5-10min walking distance from the Jaarbeurs: Crown Plaza Utrecht, Hampton by Hilton, NH Utrecht, Inntel Hotels and Park Plaza Utrecht.

Just book through Bookings.com CLICK HERE and find all available options. 


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